“We are bringing the two fastest-growing live entertainment categories together and unifying two distinct communities - music fans and gaming fans,” said Robert Ellin, Chairman and CEO of LiveXLive. Additional details will be announced at a later date. LiveXLive and Allied Esports will work together to integrate sponsors and advertisers into the show, creating branded twists and highlight-worthy moments, and generate further monetization opportunities that may include fan tipping, gifting, gamification and pay-per-view ticket sales.

Battles will span different music genres and feature top talent from Rap, EDM and Hip Hop to Country, Latin and more. The new show concept will use Allied Esports’ popular mobile esports entertainment facility, the HyperX Esports Truck, as the production studio and main stage as chart-topping artists, including Trippie Redd who has over 15 million social media followers will star in the pilot, and DJs face off in music-based battles and then drop the mic and pick up the controller for an intense gaming showdown.

(Nasdaq: AESE), announced today plans to develop an entertainment program that merges live music and competitive gaming. (NASDAQ: LIVX) (“LiveXLive”), a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. LOS ANGELES, J/PRNewswire/ - LiveXLive Media, Inc.

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